We harness augmented reality and emerging technology to bring engaging and entertaining stories to life. Through technology-enabled live performance, we expand on the ephemeral magic that is the nature of theatre.
Augmented Reality, with its power to merge virtual and real worlds, is opening up untold opportunities for artists to express themselves in daring and innovative ways. When used with care, AR can simultaneously transform a stage into a magical or futuristic landscape while building a deeper more interactive, and immersive connection with an audience.
We believe that AR will soon be as essential a part of the theater-makers toolset as lighting and projection design and our goal is to lead the way, ensuring that storytellers of all kinds have access to this powerful toolset.
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